HAPPY VALENTINE'S DAY FROM ARROW

HISTORY LESSON - ARROW SHIRTS

With a heritage dating back to 1851, Cluett, Peabody & Co., Inc. is celebrating its 160th anniversary of selling superior quality apparel. In 1820, Mrs. Hannah Montague created the first detachable shirt collar in her home in Troy, NY as a way of cleaning her husband’s collar without laundering the entire shirt. In 1851, Ebenezer Brown recognized the possibilities in the detachable collar industry and began manufacturing collars in the back of his general store in Troy and the predecessor to the original Cluett, Peabody & Co., Inc. was born. This modest beginning would eventually lead to the introduction of the ARROW brand in 1885 as a pioneer in men’s fashion. From that point forward, the history of ARROW and its products closely followed the shifts and trends in American culture. As times changed, ARROW adapted accordingly, offering the product, fabric and fit that its consumers demanded. After WWI, detachable collars were abandoned in favor of soft attached collars like those soldiers had become so accustomed to on their uniforms. Conventional white shirts ruled in the 50’s and flamboyant colors and patterns reflected the turbulence of the 60’s and 70’s. Fashion marched onward, and ARROW delivered a redesigned product, appealing to the renewed conservatism of the young, urban professional in the 1970’s and 1980’s. I keep you posted how to become an Arrow Collar Man.

SPREZZATURA ON WHEELS

The Fiat 500 turned 55 this year, was first produced in 1957, when the economy was booming. The idea was to give the new Italian middle-class a car that could be used everyday from the short daily commute to the longer family vacation. The Fiat 500 became the symbol of a stylish and cosmopolitan Italian lifestyle. A modern design, appealing colors, easiness in driving: the car was exactly what people needed. The truly affordable price also helped it become an extreme popular car. Even these days it's a very popular car under designers like Christopher Bastin of GANT Rugger (pic via rippedbackpocket)