Monday, June 25, 2012

SPREZZATURA ON WHEELS








The Fiat 500 turned 55 this year, was first produced in 1957, when the economy was booming. The idea was to give the new Italian middle-class a car that could be used everyday from the short daily commute to the longer family vacation. The Fiat 500 became the symbol of a stylish and cosmopolitan Italian lifestyle. A modern design, appealing colors, easiness in driving: the car was exactly what people needed. The truly affordable price also helped it become an extreme popular car. Even these days it's a very popular car under designers like Christopher Bastin of GANT Rugger (pic via rippedbackpocket)





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