STORE LOCATOR: VMC ORIGINAL - ZURICH

The shop was opened in 1986 by Markus Cadruvi and after a few years Roger Hatt, who owns together with his wife the shop today, joined the team. Roger began his career as a mechanic, but it was in the world of denim he found his passion. Back then, VMC used to have a small second hand area with vintage Big E’s and, as the first Japanese denim brand in the shop, Roger (who’s featured on the cover of the latest edition of The Heritage Post) introduced Evisu to the Zurichers 15 years ago. Today 40% of denim sales in the shop are based on Japanese jeans from brands like Iron Heart, Flat Head and Warehouse. VMC is divided into three sections, the latest being a women’s department. From cash register and the men’s shoe department you enter the sportswear department. The basement is dedicated to denim with an entire wall of indigo with all kinds of shades, washes, shapes and sizes. The basement is also where you find the extensive boot selection. Everthing is piled up and neatly folded. The shop the packed with vintage props like orignal Buddy Lee dolls. (for more pics and full story check Denimhunters) Whenever you are in Zurich check VMC @ Rindermarkt 8

100 YEARS LEE UNION-ALL 1913 - 2013

1913

THE LEE UNION ALL

Said to be inspired by his chauffeur, when he repaired his car, H.D. Lee gets the idea to design a suit, that supports both: from the waist down and protects the upper body.

A jacket and trousers are sewn together and thus form a long-armed suit. Since the overall is suitable as a one-piece work clothing for car mechanics, railroad workers, farmers and other occupational groups, the Union gained immediately popularity All across the country. With the jumpsuit H.D. Lee was only responding to his chauffeur who was complaining that his uniform was dirty every time when he repaired the car of his boss. The Union-All work clothing makes Lee a household name. 

2013

THE LEE UNION ALL

Lee 101 is celebrating the 100th anniversary of the Union All with 101 units available worldwide in a Kaihara lightweight overdyed selvage chambray. You can do the job. (last 3 pics from the Lee 101 SS 2013 campaign)

BUDDY SAYS WEAR BLUE

"Buddy says wear Blue"

Lee introduces for Spring 2013 a new capsule called "Blue Label, premium quality denim". A package of especially selected items comprising the best Lee fits plus complimentary tops. Only the best European mills provide fabric for Lee Blue label guaranteeing premium quality. Signature blue trims and detailing such as the blue leather patch and tonal threads sets this collection apart from the rest. Blue label is the bridge between Lee's mainline and premium range Lee 101. 

CHAD @THE MODEFABRIEK, AMSTERDAM

Yesterday I spent a few hours @ The Modefabriek, I started with a nice cup of coffee served by Deco. Found a some nice 5 pockets by Atelier Noterman a Belgium brand with it's roots way back in the 40s of the last century. Goodies from New Balance form the Us, Uk and Far East collection. Sebago not just for the boat but also for the street as from ss 2013 in a beautiful Horween leather quality. Mason's showed their "Backlight" collection of painted shorts, jackets and T-shirts, but also a great scala of colors in pants and shirts. My favorite area was Blueprint with labels like Lee & Lee 101, Filson, Blue Blood, Nudie, Wolverine, Brass Midori, Dickies etc etc.