Showing posts with label Heritage. Show all posts
Showing posts with label Heritage. Show all posts

Thursday, February 21, 2013

100 YEARS LEE UNION-ALL 1913 - 2013










1913
THE LEE UNION ALL

Said to be inspired by his chauffeur, when he repaired his car, H.D. Lee gets the idea to design a suit, that supports both: from the waist down and protects the upper body.
A jacket and trousers are sewn together and thus form a long-armed suit. Since the overall is suitable as a one-piece work clothing for car mechanics, railroad workers, farmers and other occupational groups, the Union gained immediately popularity All across the country. With the jumpsuit H.D. Lee was only responding to his chauffeur who was complaining that his uniform was dirty every time when he repaired the car of his boss. The Union-All work clothing makes Lee a household name. 

2013
THE LEE UNION ALL

Lee 101 is celebrating the 100th anniversary of the Union All with 101 units available worldwide in a Kaihara lightweight overdyed selvage chambray. You can do the job. (last 3 pics from the Lee 101 SS 2013 campaign)

Thursday, July 12, 2012

MEN'S FILE 7 - A MUST READ MAGAZINE















Men's File is a must read for denim & heritage geeks, 146 pages packed with nice stories, beautiful photo shoots and it's possible great ads like Mister Freedom. You can buy your copy at the best denim outlets (see the site for addresses) 

Thursday, March 22, 2012

THE SHIRT THAT DRESSED YALE
















The first GANT shirts were worn by Yale students and professors. Their desire for a more comfortable and relaxed fashion helped make New haven, the hometown of both GANT and Yale, the style capital of the entire East Coast collegiate world. To celebrate the homecoming of GANT in New Haven, the Yale Co-op shirt, has been re-launched. The shirt remains true to the 1960s original it comes in 10 basic and 4 seasonal styles. The basic shirts are made of 100% cotton semi-light weight Archive Oxford cloth in solids, bold stripes and Tattersall checks. The seasonal shirts are made of crisp hand loom madras in summery Yale blue tones. All have original features such as the locker loop, the back collar button and the box pleat. The label remains true to the original Yale Co-op design and the shirt is presented in authentic 1960s - style packaging. You can buy the shirts as from now in selected Gant Stores and premium retailers worldwide.