GANT CAMPUS STORE, HAARLEM

Today it was the launch of the second Gant Campus Store in The Netherlands, last year the brand with the roots in New Haven, CT & Yale opened the first one in Maastricht. Haarlem is the place to be for up to date prepstars. The store brings the best of Gant Mainline, Gant by Michael Bastian and unique in the Benelux a collection of Gant Rugger. I had the chance to get my Yale shirt personalized. The evening was filled with beer, Ketel 1 cocktails or straight and Hamburgers like the ones you get at Louis Lunch in New Haven, CT. The Gant Campus breathes Ivy Leaugue, Rowing, Campus Library, everything is well thought, like the wall paper with ads from the early 50's. And what to say about the oars used for a wall unit or the desk at the front. If you close your eyes you see Mr. Bernard Gant himself placing the orders of the fabrics for the shirts. Come and see for yourself @ Anegang 29, Haarlem, the Netherlands.

GANT ANTWERP FALL 2012

Just saw some inspiring windows of the GANT Flagship Store in Antwerp. They open the season with the Fall/Winter collection of Gant by Michael Bastian called "It's Your Lucky Day" and a "sweatshop" inspired window for the GANT Yale campaign. It's even possible to personalize your GANT Yale shirt with your initials. How cool is that????

GANT RUGGER FOR A CLEAN CUT

GANT Rugger has it's own department in the basement of the Gant Flagship Store on Regent Street, London. It ain't tucked away there, no it get's the right environment and feeling here. The furniture and props are a great add-on to the products designed by Christopher Bastin. I very much like the window, Gant Rugger is a cut above the rest.

THE SHIRT THAT DRESSED YALE

The first GANT shirts were worn by Yale students and professors. Their desire for a more comfortable and relaxed fashion helped make New haven, the hometown of both GANT and Yale, the style capital of the entire East Coast collegiate world. To celebrate the homecoming of GANT in New Haven, the Yale Co-op shirt, has been re-launched. The shirt remains true to the 1960s original it comes in 10 basic and 4 seasonal styles. The basic shirts are made of 100% cotton semi-light weight Archive Oxford cloth in solids, bold stripes and Tattersall checks. The seasonal shirts are made of crisp hand loom madras in summery Yale blue tones. All have original features such as the locker loop, the back collar button and the box pleat. The label remains true to the original Yale Co-op design and the shirt is presented in authentic 1960s - style packaging. You can buy the shirts as from now in selected Gant Stores and premium retailers worldwide.